The Hoyers are an American family. Two parents, two kids, a house they can’t afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream.
You see, Mr. Cormorant is a psychographist—an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task—test the Product. Live with it. Breathe it in. Abide by its demands.
Immeasurable. ThePsychographistis a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.